13th June 2024- South Indian filter coffee and snacks brand, VS Mani & Co, has announced its latest strategic move by bringing onboard renowned singer Anirudh Ravichander as both co-founder and brand ambassador. This partnership aims to propel the brand’s expansion efforts and solidify its market presence across Tamil Nadu and Karnataka. Ravichander’s involvement also includes acquiring equity in the company.
Having previously garnered attention through its appearance on Shark Tank, VS Mani & Co has leveraged celebrity endorsements to elevate its brand recognition. Notable personalities such as Sobhita Dhulipala, Rana Daggubati, and Ranbir Kapoor have previously backed the brand.
With a strong foothold in various cities, VS Mani & Co now sets its sights on dominating the South Indian market before embarking on nationwide expansion. This strategic collaboration with Ravichander aligns with the brand’s vision to establish itself as a household name.
Expressing his enthusiasm for the collaboration, Ravichander emphasized the brand’s significance in catering to his generation’s love for filter coffee. He aims to play an active role in shaping the brand’s narrative and showcasing South Indian cuisine to a global audience.
Targeting consumers aged 27 to 40, particularly those inclined towards convenience, VS Mani & Co identifies Chennai, Bengaluru, Hyderabad, and Mumbai as key revenue-generating cities.
The brand’s founders, GD Prasad, Yashas Alur, and Rahul Bajaj, hailed Ravichander as the perfect embodiment of South Indian culture and music. Their joint efforts aspire to position VS Mani & Co as the ultimate destination for authentic South Indian filter coffee and snacks.
Established in 2020, VS Mani & Co has secured a total funding of $1.5 million from prominent investors, including Kettleborough VC and Lets Venture, setting the stage for its ambitious growth trajectory.
Source:Link
