02 April 2024 – Zepto, the rapid-growth Indian e-commerce phenomenon, is apparently in advanced talks to get a $300 million fundraising round at an astounding value of between $2.5 to $3 billion. The Economic Times reported on Tuesday that Zepto, which is well-known for promising 10-minute delivery, is now negotiating a sizable fundraising.
About 200 of Zepto’s 340 dark outlets have already achieved positive EBITDA. To put things in perspective, Blinkit runs more than 450 dark shops in 25 locations, while Swiggy Instamart is present in over 500 dark stores. This news has been released following Zepto’s recent strategy turn towards profitability.
Zepto was the first in the quick-commerce industry to charge a platform fee of ₹2 for every order. Even though this is a novel approach, it is comparatively rare in industries like food delivery and e-commerce, which are more developed marketplaces.
Conclusion
The business also changed the way it charged for deliveries; instead of offering free delivery to some customers, it now charges between ₹5 and ₹28, depending on the amount of the purchase. The goal of this strategy change is to increase profitability.
