The company to focus on category expansion, advanced tech tools, offline expansion to gain market share.
Udaipur, August 9, 2024: Everyday fashion brand Beyoung is leveraging advanced tech tools to stay relevant to its customers in tier 2, 3 and 4 cities. Having an ARR of Rs 200 crore in 2022-23, Beyoung is aiming to achieve Rs 650 crore turnover by 2027. To achieve this goal, Beyoung will further expand its product portfolio, increase its offline presence and implement advanced tech tools to reach out to customers.
Beyoung has become synonymous with value, convenience and quality. From stylish urban shirts and oversized t-shirts to cargo pants and more, Beyoung’s product portfolio is diverse and brings together everyday trendy and everyday fashion. “We aim at being the customer’s choice at least 7 out of 10 times, every time they shop. To accomplish this, we are committed to providing a diverse range of products and consistently introducing new, fashionable designs without losing out on affordability,” Shivani Soni, Beyoung Co-founder quotes.
With features like ‘Combos’ and ‘Shop the Look,’ Beyoung makes it easy for customers to find and purchase complete outfits, ensuring a personalised and enjoyable shopping experience. The company’s partnership with India’s most popular YouTuber Bhuvan Bam has added a new dimension to Beyoung’s brand story and further solidified its connection with the youth of tier 2,3 and 4 cities.
Beyoung is also pushing the pedal on offline expansion. The company is in the process of opening brick-and-mortar stores in multiple cities across India to further broaden its reach. Beyoung has already launched stores in cities like Udaipur, Bhilwara, and Kota. It is aiming to launch 30 stores by the end of 2024. It plans to open 300 stores by 2027.
Staying relevant to the customers is Beyoung’s topmost priority and it is leveraging technological advancements such as Augmented Reality (AR) and Virtual Reality (VR) to make the shopping experience better. These advancements are designed to allow customers to virtually test out Beyoung’s range of products and indulge in an engaging shopping experience.
About Beyoung
Rajasthan-headquartered, Beyoung is an everyday fashion brand that caters to tier 2, 3, and 4 cities, offering aspirational, affordable, and convenient apparel. With a focus on quality and customer satisfaction, Beyoung aims to make fashion accessible to everyone. The company offers men’s clothing, women’s clothing, couple wear and bottom wear. The fashion brand is founded by ShivamSoni, ShivaniSoni, SakshiSoni and Shankar Mali. As Beyoung continues to grow and innovate, its aim is to be a neighbourhood store in the forthcoming years.
