Hey, are you looking for high-quality products which are also affordable? Look no further; Candy Floss is here for you.
Whether you’re looking for trendy fashion accessories to enhance your style, adorable soft toys to bring joy to your loved ones or functional digital goods to simplify your life, Candy Floss has you covered.
Founded in 2021, this venture helps in bringing the magic of sweetness to life through all the products. Want to know more about this company? Don’t worry, this article covers all the necessary information about them, their vision, services, business model, overall journey and much more.
Everything about Candy Floss Company
Candy Floss, launched in Vadodara, Gujarat, is an Indian originated brand that is inspired by the possibilities of the retail space and driven by the passion for innovative design, aesthetics, and quality. From stationery to fashion accessories, soft toys to digital goods, they provide all.
They infuse each product with a touch of magic, making them not just functional but also expressions of one’s individuality. Their products not only cater to the local market but also make a mark on the global stage.
Meet the dynamic trio
Candy Floss has been founded by 3 entrepreneurs: Pulkit Viradiya, Aditya Patel and Jay Patel. Each founder brings their own skill set and expertise to the table to create a dynamic team together.
Pulkit Viradiya comes with a background in Business Administration from the prestigious institution of PDEU.
He has extensive experience in running a successful business through his ventures which include being the owner of 2 successful franchises of Lenskart. On the other hand, Aditya Patel comes with a Masters in Engineering from GTU and skills of running his own firm in the field of Infrastructure and design. And, Jay Patel left his career in IT to become one of the pillars of Candy Floss to make his dream of building a global brand come true.
Business Model
Candy Floss is currently a bootstrapped venture. The team uses its resources to meet the company’s finances. Though the company is actively looking for investment.
It adopts B2C and D2C business models to cater to different needs and requirements of customers. It has its own eCommerce website which ships pan-India and along with that it has 8 offline stores and counting. It provides high quality daily essential items with a touch of style and elegance to help our consumers express their personal style with ease.
Future Goals
Candy Floss envisions becoming the go-to fast fashion lifestyle brand in India, known for its commitment to promoting “Made in India” products and providing value for money.
They aspire to create a fashion-forward community where individuals can confidently express their personal style and indulge in a “candilicious” shopping experience.
Through their diverse range of fashion, home care, and personal care products, they aim to inspire self-expression and empower the customers to embrace their individuality
Encouraging Self-expression and Individuality
The CandyFloss encourages people to celebrate their individuality, self-expression and the joy of embracing their unique taste. Their wide range of products are meant to add aesthetics and joy throughout the day in everything that customers do.
The dedicated team ensures high quality products at the best value to its customers to ensure that they have a “Candylicous experience” not just while shopping with them but also everyday after that when they use the products.
Transformative Journey So Far
The journey of Candy Floss has been remarkable so far. The dream for the company was started by the founders in 2020 and it was in 2021 that the dream became a reality with the first 3 stores. 2022 was a big year for them as they opened 2 more stores, a franchise along with the launch of our e-commerce website. In 2023, they entered malls and became a Private Limited company with great plans for the upcoming year.
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Summing Up
Candy Floss has established itself as a successful venture by providing a one-stop ‘candylicious’ shopping experience.
It continuously expands its product range across various categories, catering to customers’ diverse needs and desires. The team is also on the way to go 100% made in India and is trying to fast-track the path through rapid expansion. They wish to add joy and brightness in every moment of your lives by elevating the daily essentials around you.
FAQs (Frequently Asked Questions)
Q1. Who is the founder of Candy Floss?
Candy Floss has been founded by 3 entrepreneurs: Pulkit Viradiya, Aditya Patel and Jay Patel. All three come from different backgrounds
Q2. What business model is adopted by the company?
Candy Floss adopts B2C and D2C business models.
Q3. How does the company generates revenue?
The company makes money through its eCommerce website which ships pan-India and along with that it generates revenue from its 8 offline stores.
