In a recent episode of ‘Shark Tank India 3,’ D’chica, a brand dedicated to puberty essentials for teen girls, sparked by securing an impressive deal of Rs. 80 lakhs. The co-founders, Richa Kapila and Vani Chugh, from Delhi, showcased their resilience and entrepreneurial spirit on the business reality show.
D’chica’s journey began in 2019 when Richa and Vani, bound by family ties as sisters-in-law, decided to embark on a new venture after facing setbacks with their previous business focused on infants and toddlers. Despite the challenges leading to the closure of their initial venture, the duo remained determined, viewing failure as a powerful teacher.
The brand, committed to celebrating the transition from adolescence to womanhood, offers a meticulously crafted collection, including stylish bras, period panties, fashionable athleisure. Through determination and hard work, Richa and Vani transformed D’chica into a brand that resonates with the Alpha and Gen Z generations.
During their appearance on ‘Shark Tank India 3,’ the co-founders requested Rs. 80 lakhs in exchange for a 1% equity stake. Their pitch caught the attention of Namita Thapar and Vineeta Singh, leading to a successful deal of Rs. 80 lakhs for 2% equity and 1% royalty until the sum is recouped.
Amit Jain, CEO and co-founder of CarDekho Group, inquired about the manufacturing process, to which Richa explained they currently operate out of five manufacturing units. Namita Thapar complimented the packaging, referring to it as a new angel, and the founders shared that they have a consulting gynaecologist, Dr. Garima, for customer guidance, fostering community building.
Vineeta expressed her disappointment about the founder not listening and letting the Sharks put forward their questions. She was highly driven by the brand’s vision and product and came along with Namita Thappar.
The success on ‘Shark Tank India’ marked a significant milestone for D’chica. Vani Chugh expressed her excitement, stating that the show helped the brand reach millions of Indian homes and initiate mainstream conversations about taboo subjects like periods, body image, and confidence.
D’chica’s focus on adapting bras, reusable period panties, and chafing-free underwear aligns with the fast-growing market of over 12 crore girls. The brand aims not only to provide essential products but also to spark meaningful conversations and empower young girls.
As ‘Shark Tank India 3’ continues to stream on Sony LIV, D’chica’s story serves as an inspiring example of resilience, determination, and the potential for success in the world of entrepreneurship.
Conclusion :
D’chica’s approach to establish a nurturing environment specifically for young girls is poised to bring transformative and comforting change for them. A notable initiative includes the addition of a dedicated gynecologist to their team, demonstrating a commitment to addressing the unique needs of adolescent girls. They can use the scanner to solve their queries related to Gynecological Problems. This strategic move not only reflects a progressive outlook but also empowers girls by providing them with essential support and resources. D’chica’s holistic approach is set to empower young girls, allowing them to rewrite their narratives and embrace a healthier and more informed journey through adolescence.
