Startup Stories

Happy Nature: How Vishal Rastogi and Vikas Singh Turned a College Reunion into a Dairy Revolution;ready to raise 15Cr

Happy Nature

The  organic dairy farming can boost local economies while promoting healthier lifestyles. As demand for clean, organic products skyrockets, Happy Nature has emerged as a leading brand dedicated to providing 100% clean label dairy and breakfast essentials. Let’s explore the inspiring journey of Happy Nature, a company that started with a reunion and transformed into a household name.

From Reunion to Revolution: The Founders’ Journey

Vishal Rastogi and Vikas Singh’s story begins in the bustling halls of IIT Roorkee, where they first met as eager students. Life took them on different paths after graduating in 1995. 

Vikas pursued an MBA from XLRI Jamshedpur and built a career in banking, while Vishal spent over two decades in the IT industry across the UK and the US. However, fate had something extraordinary in store for them.

In 2017, at a college reunion, the duo reconnected and found themselves driven by a shared desire to do something meaningful. This led to the birth of Happy Nature, an organic dairy business aimed at delivering pure and natural products to consumers. Their journey from corporate careers to dairy farming is a testament to their vision and determination.

Building Happy Nature: A Dream Realized

Vishal and Vikas invested Rs 3 Cr to establish Doozy Farms under the brand Happy Nature. They started with a simple yet ambitious goal: to offer the purest cow’s milk. The venture quickly expanded to include various breakfast essentials such as A2 Bilona Ghee, fresh buttermilk, preservative-free artisanal breads, farm-fresh paneer, and organic Himalayan honey.

Starting with just 300 customers in their first six months, Happy Nature’s commitment to quality and purity saw their customer base grow exponentially. By their second year, they had 1,500 customers. 

Today, Happy Nature has over 1 lakh customers across 12 cities in India. This remarkable growth is a testament to their dedication to providing clean and healthy products.

A Unique Business Model: Balancing Quality and Affordability

Happy Nature

Happy Nature operates on a Direct-to-Consumer (D2C) model, ensuring that their products reach customers fresh from the farm. 

They have two main offices in Gurgaon and Zirakpur, along with 12 hubs across Punjab, Haryana, and Delhi NCR. Their farm in Rajpura, Patiala District, near Chandigarh, is home to 300 cattle, ensuring a steady supply of high-quality milk.

The company’s approach balances quality with affordability. By maintaining direct control over their supply chain, Happy Nature can offer premium products at competitive prices. This model not only benefits consumers but also supports local farmers and promotes sustainable farming practices.

Financial Growth: From Humble Beginnings to Stellar Success

Happy Nature’s financial journey mirrors their growth story. In FY21, the brand clocked Rs 8.5 Cr in revenue. This nearly doubled in FY22, reaching Rs 14.4 Cr. By FY23, their revenue skyrocketed to Rs 21.1 Cr. This impressive growth has been fueled by their unwavering commitment to quality and customer satisfaction.

Their success has attracted significant investment, with the startup raising Rs 15 Cr at a valuation of Rs 100 Cr. This funding has been crucial in expanding their operations and enhancing their product offerings. The duo’s strategic vision and execution have been pivotal in transforming Happy Nature into a leading player in the organic dairy market.

Vision and Mission: Pioneering Clean Label Products

Happy Nature’s vision is to become the leading provider of 100% clean label dairy and breakfast essentials. Their mission is to offer products that are not only pure and natural but also accessible and affordable. Vishal and Vikas are passionate about promoting healthier lifestyles through their high-quality offerings.

“We believe in the power of clean, organic food to transform lives. Our goal is to make these products available to everyone, ensuring that our customers enjoy the best nature has to offer,” Vishal shared in an interview with Karostartup. 

Their dedication to this mission is evident in every product they offer, from milk to honey.

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More Than Just Dairy: Happy Nature’s Diverse Offerings

Happy Nature’s product range has expanded beyond dairy to include a variety of breakfast essentials. Their offerings are designed to meet the needs of health-conscious consumers looking for clean and natural products. Whether it’s their pure cow’s A2 Bilona Ghee or their natural organic Himalayan honey, each product is crafted with the utmost care and attention to detail.

Their success is rooted in their ability to stay true to their mission while continuously innovating and expanding their product line. This approach has earned them a loyal customer base and a strong reputation in the market.

Happy Nature’s story is one of passion, innovation, and unwavering commitment to quality. From a college reunion to a thriving business, Vishal and Vikas have shown that with determination and vision, anything is possible. 

Are you ready to join the clean label revolution? Discover the pure goodness of Happy Nature’s products and experience the difference for yourself. Reach out to Happy Nature today and embrace a healthier lifestyle with their 100% clean label offerings!

Frequently Asked Questions (FAQs)

What is Happy Nature? 

Happy Nature is a brand offering 100% clean label dairy and breakfast essentials, founded by IIT Roorkee alumni Vishal Rastogi and Vikas Singh in 2017.

How did Happy Nature start? 

Started after Vishal and Vikas reconnected at a college reunion and decided to venture into organic dairy farming, investing Rs 3 Cr to establish the business.

What products does Happy Nature offer? 

Happy Nature offers a range of products including pure cow’s A2 Bilona Ghee, fresh buttermilk, preservative-free artisanal breads, farm-fresh paneer, and natural organic Himalayan honey.

How does Happy Nature earn revenue? 

Earns 95% of its revenue through Direct-to-Consumer (D2C) sales, with the remaining 5% coming from B2B partnerships.

What is Happy Nature’s vision? 

Their vision is to provide 100% clean label dairy and breakfast essentials to consumers, promoting healthier lifestyles through pure and natural products.

Where is Happy Nature based? 

Happy Nature is based in Gurgaon, India, and has a presence in 12 cities across the country, with hubs in Punjab, Haryana, and Delhi NCR.


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