Healthy Binge Offering Nutrient-Packed Snacks That You Can Indulge In Without Guilt

As much as we love eating chips and fried snacks, we all are aware of how unhealthy they are. But still, we can’t resist them. For this particular reason, we look for healthy options to satisfy our cravings. The “Healthy Binge” seeks to fulfill this demand. 

It is a healthy snacking company, started by two young entrepreneurs from Pune to create delicious and nutritious snacks that people can indulge in without feeling guilty. The brand has established itself as a trustworthy and customers’ favorite snack brand. Want to know more about them? Don’t worry; this article consists of all the necessary details of The Healthy Binge, its vision, mission, future goals, overall journey and much more.

Everything About Healthy Binge

The Healthy Binge, founded in 2022, is a new-age FMCG brand focussing on better-for-you healthy snacks. Its value proposition is health, taste and affordability for conscious consumers and for consumers who want to start their journey towards a better living. 

It makes chips and snacks from jowar, bajra, millets, ragi, and quinoa. These snacks are baked and offer high protein, fiber, iron, and calcium content in the product while being gluten-free, vegan, extremely tasty and affordable. Its snacks are an excellent alternative to traditional snacks that are high in sugar, salt, and unhealthy fats. 

The company manufactures its products in USFDA and ISO 22000 certified facilities with hygiene and food safety at the forefront. It is legally registered as True AgroRoots Private Limited.

Meet the Visionary behind the Company

Karan Korke is the founder of this amazing platform. With more than 12 years of experience in sales and marketing, he is primarily responsible for growth, revenue generation and marketing efforts of the company. Before starting The Healthy Binge, he founded a branding agency and scaled it to two cities. He has also worked in the media industry with companies like Dainik Bhaskar Group and Times Television Network. Pranav and Karan also pitched their snack brand ‘The Healthy Binge’ to the Sharks in shark tank season 3 for 50 Lakhs for 5% Equity

Business Model

Healthy Binge utilizes a flexible business model, incorporating B2B, B2B, D2C, B2B2C, and Exports. This adaptable model allows the company to cater to different types of audiences. The company generates revenue by selling its ready-to-eat millet chips and snacks in retail stores (more than 500+), online marketplaces like Amazon, FK (more than 15+ marketplaces), Quick commerce apps like Zepto, Blinkit and Big Basket, corporates such as Meta, Netflix. Additionally, Healthy Binge exports its high-quality healthy snacks to 3 countries. 

Futuristic Aspirations 

The Healthy Binge aims to provide healthy and nutritious snack options to consumers in India. With the rising trend of snacking among people of all ages, there has been a growing demand for healthy snacking options that are not only delicious but also nutritious. 

It aims to promote healthy snacking habits among consumers by providing them with tasty, nutritious, and guilt-free snack options. They want to encourage people to choose healthy snacking options over traditional high-calorie and unhealthy snacks, which are detrimental to their health in the long run.

Offering Healthy Alternatives to Traditional Fried Snacks

Lays, Kurkure, and Doritos are quite popular brands in our country. Everyone, from kids to adults, loves snacking on these fried chips. However, these traditional snacks are deep fried in oil and can lead to high cholesterol and can affect people’s health negatively. 

In contrast, Healthy Binge is on the mission of replacing these fried unhealthy snacks from the diet of Indians by introducing an equally tasty, crunchy product at affordable price points while being extremely healthy as well.  These chips are healthy, ready-to-eat instant snacks with high-quality ingredients. The company ensures the maintenance of top-tier quality throughout the production process.

Its Remarkable Journey So Far

Despite being a relatively new company, The Healthy Binge has already sold more than 13 lakh packets of snacks. Their products are available on their website and 15 other marketplaces, including Amazon, Flipkart, and Big Basket. 

The brand is available across 500+ retail touchpoints. In a short period, it has become Amazon’s bestseller brand with 1-day delivery across major cities in India. It is exporting its snacks to 3 countries and counting. Recently, the brand also featured on Shark Tank where the Sharks made an offer with the brand’s associates.

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Summing Up

The Healthy Binge is a company that is making a difference in the snacking industry by offering healthier alternatives to traditional junk food. Their commitment to using natural ingredients and creating snacks that are high in nutrition has made them a favorite among consumers. 

So what are you thinking? Go and check out the snacks offered by the company and enjoy them with a cup of hot chai or coffee, you will love it! This is the link to their official website, shop their products right now.

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