IndoSup Infra Private Limited, popularly known as Indosup, emerges as a beacon of innovation in the construction industry, providing a transformative solution for SMEs.
Founded on July 28, 2021, by the dynamic duo Ashmit and Akshaj, Indosup is reshaping the landscape of construction material procurement. Let’s delve into the compelling narrative of their entrepreneurial journey.
Inception and Vision
The founders, Ashmit and Akshaj, seasoned professionals with academic brilliance and hands-on industry experience, recognized a glaring gap in construction procurement.
Faced with challenges in their own projects, they set out to create a platform that would revolutionize the sector. Their vision was clear: to aggregate demand, negotiate the best pricing, and offer discounted rates to SMEs, irrespective of order quantity.
Early Struggles and Triumphs
The initial year was marked by meticulous groundwork, conducting over 150 interviews with SME owners to understand their pain points. In 2022, despite being in the developmental stage, Indosup achieved commendable sales of 4 crores.
The second year witnessed remarkable growth, with sales reaching 22 crores in 2022-23. By December 2023, they surpassed 38 crores in sales, a testament to their innovative approach and commitment.
Positive Brand Relationships
Indosup’s commitment to streamlining procurement caught the attention of brands, resulting in improved discounts and terms. Their positive brand relationships became a cornerstone of their success, enhancing the overall experience for SMEs.
Expanding Horizons – Credsup
Not content with their success, Indosup is expanding services to include Credsup, a lending platform for SMEs in the construction sector. This strategic move reflects their holistic approach to supporting SMEs, not just in procurement but also in accessing essential financial resources.
Ambitious Goals and Continued Growth
As of March 2024, Indosup aims to close the financial year at an impressive 65 crores, showcasing their ambitious targets for sustained growth. Their journey exemplifies a proactive response to market needs and a commitment to providing holistic solutions for SMEs in construction.
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Explore Indosup’s Journey: Visit Indosup’s Website
Indosup’s narrative is a testament to the transformative power of innovation and dedication in reshaping traditional industries. Their commitment to providing holistic solutions reflects the essence of the entrepreneurial spirit.
As they navigate the dynamic world of startups, the collaboration between Indosup and theKaroStartup holds promise for inspiring future entrepreneurs and contributing to the vibrancy of the startup ecosystem.
Frequently Asked Questions(FAQs)
Q1. How does Indosup differentiate itself in the construction procurement sector?
Indosup stands out by aggregating demand, negotiating favorable pricing, and offering discounts to SMEs, addressing key challenges in the procurement process.
Q2. What is the revenue model of Indosup?
Indosup follows a B2B trading model, acting as an intermediary between suppliers/brands and SMEs. Revenue is generated through commission-based pricing on construction material transactions.
Q3. How is Indosup addressing the financial needs of SMEs in the construction sector?
Indosup is expanding its services with Credsup, a lending platform tailored for SMEs, aiming to provide financial resources for their growth and success.
