31 March 2024 – Kunal Shah, the founder of CRED, shared valuable insights at the Mint Investment Summit in Mumbai, particularly addressing startup founders. He emphasized the importance of understanding what people are willing to pay for, urging entrepreneurs to consider their families’ preferences. Shah also highlighted the contrast in the concept of time between the West and India, suggesting that ideas successful in the U.S. may not necessarily resonate in the Indian market.
Speaking at the summit, Shah underscored the significance of identifying market demands and consumer behavior, especially within the context of familial spending patterns. He advised startup founders to align their business ideas with the needs and preferences of their families, as this insight could serve as a valuable guide in developing viable products or services.
Moreover, Shah discussed the cultural differences between Western and Indian audiences, particularly regarding the perception of time and consumer behaviors. He emphasized the need for entrepreneurs to tailor their offerings to suit the unique dynamics of the Indian market, rather than relying on models successful in other regions.
During the interaction, Shah provided deeper insights into the startup ecosystem, sharing his personal investment strategies and areas of interest. He offered valuable perspectives on navigating the entrepreneurial landscape and identifying promising opportunities for growth.
