Startup Stories

Odette(2019), Bridging the Gap Between Luxury and Affordability in Fashion


In the fast-paced world of fashion, where trends change with every season, Odette has emerged as a beacon of timeless elegance and sophistication. Founded in 2019 by the visionary designer Mamta Roy, this fashion brand has redefined the modern approach to fashion by seamlessly blending Victorian undertones with contemporary sensibilities. Let us embark on a journey through the captivating story of Odette, a brand that has garnered appreciation from fashion enthusiasts across the country and is now poised to become India’s leading fashion powerhouse.

The Visionary Founder: Mamta Roy

At the heart of Odette’s success stands Mamta Roy, a renowned name in the world of fashion. With her avant-garde approach to design, Mamta has revolutionized the industry, infusing classic extravagance with theatrical pageantry. Her perception of design emphasizes both comfort and luxury, breaking free from constraints and superfluity. Her unwavering determination and creativity serve as the driving force behind the enduring elegance and sophistication that defines Odette’s identity.

A Journey to Timelessness: Odette’s Business Model

Odette follows a unique business model that caters to both individual consumers and the broader market.

  • It operates in the B2C and D2C realms, directly connecting with its customers.
  • Odette designs, manufactures, and sells clothes and apparels that resonate with modern sensibilities while boasting Victorian undertones, creating an ethereal fusion of the old and the new.

Revolutionizing the Fashion Industry

Odette’s mission extends beyond merely offering exquisite fashion; it aims to bridge the gap between luxury and affordability. By making high fashion accessible to the common man, Odette is redefining the notion of exclusivity. Its comprehensive and romantic collections cater to diverse tastes, ensuring that everyone finds a product they can appreciate, cherish, and flaunt.

A Tale of Tremendous Growth of Odette

In a remarkably short span of time, Odette has risen to become one of India’s leading fashion brands. The brand’s dedication to crafting elegant, sophisticated, and comfortable pieces has struck a chord with fashion enthusiasts from all corners of the country. With newer designs enriching its collections each day, Odette’s growth trajectory continues to soar.

Odette From Bangalore with Love

Nestled in the vibrant city of Bangalore, Odette draws inspiration from the culture and creativity that abound in this bustling metropolis. This dynamic backdrop serves as a constant source of innovation and invention for the brand.

The Vision of Advancement

As Odette envisions the future, it remains committed to its core values of influence, innovation, and advancement. The brand’s vision is to continue reinventing fashion for the 21st century by harmoniously blending Victorian undertones and timeless designs, setting new standards for elegance and sophistication.

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Wrapping up:

Odette, under the stewardship of Mamta Roy, has created a niche for itself in the fashion world by crafting pieces that transcend fleeting trends and stand the test of time. It has democratized high fashion, making it accessible to all, without compromising on luxury and quality. With a penchant for innovation and a deep reverence for elegance, Odette invites fashion enthusiasts to embrace the beauty of timeless designs with a Victorian soul.

Discover Odette today and embark on a journey into the realm of enduring elegance.

Frequently Asked Questions (FAQs)

Q1:- What is Odette known for?

Ans:- Odette is renowned for creating timeless pieces of fashion that embody elegance, sophistication, and femininity. The brand’s unique selling point lies in its avant-garde approach to design, which seamlessly blends Victorian undertones with modern sensibilities.

Q2:- Who is the founder of Odette?

Ans:- The visionary founder of Odette is Mamta Roy, a prominent name in the world of fashion. Her creativity, determination, and avant-garde approach have been instrumental in shaping Odette into a celebrated fashion brand.

Q3:- Where is Odette based out of?

Ans:- Odette is based in the vibrant city of Bangalore, India. The brand draws inspiration from the city’s culture and creativity, infusing its designs with a unique touch.

Q4:- What is Odette’s vision for the future?

Ans:- Odette envisions itself as an influential and innovative force in the fashion industry, continuously advancing the modern approach to fashion. The brand aims to bring timeless designs and Victorian undertones into the 21st century, leaving a lasting mark on the world of fashion.


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