Startup Stories

How Did Pansari Group Leverage 60 Years of Tradition and Innovation to Become a Leader in Health-Centric Food Products?

Pansari Group

A family business that started over 60 years ago, growing into a well-known name in the FMCG industry. This is the story of the Pansari Group, a company that has combined tradition with innovation to become a leader in health-centric food products. From edible oils to instant mixes, Pansari Group’s journey is a testament to hard work, resilience, and a commitment to quality.

The Early Days: A Dream Takes Root

In 1962, the Pansari Group was founded by Late Gokul Chand Ji Agarwal with an edible oil refinery in Kolkata. This humble beginning marked the start of a legacy. The company’s roots in grocery and oil trading date back to the 1940s, providing a strong foundation for growth. By 1990, the expansion of the oil refinery with additional mills in Kolkata and New Delhi set the stage for future success.

Shammi Agarwal: A Visionary Leader

Fast forward to 2011, when Shammi Agarwal, a third-generation entrepreneur, decided to venture into the branded mustard oil market. Despite skepticism from big retailers in Delhi-NCR, Shammi pushed forward. 

Drawing on the family’s rich history, he introduced high-quality mustard oil under the Pansari brand. The journey was not easy, with traders questioning the brand’s viability and financial setbacks due to unpaid dues. But Shammi’s resilience and family support kept him focused on expanding the brand’s reach.

Expansion and Diversification

Pansari Group

By 2017, the Pansari Group had diversified its product range to include rice, flour, spices, and more. The company’s commitment to offering high-quality goods at competitive prices led to impressive growth. 

Revenue soared to ₹1,005 crore in FY22, and the brand became a household name in many parts of India. 

Today, the Pansari Group produces about 200 tonnes of mustard oil daily and sells approximately 1,200 tonnes of branded rice monthly.

Innovation and Growth: A New Era

Pansari Group

The Pansari Group’s success story is one of continuous innovation and growth. In recent years, the company has launched several new brands, including Indimix, Chefys, Mojee, and Pansari Chai. Each brand represents a commitment to health, quality, and customer satisfaction. The launch of solar panels in Delhi and Kolkata in 2017 and the foray into the hospitality sector in 2020 are testaments to the company’s forward-thinking approach.

Values that Drive Success

Positivity, Accountability, New-age thinking, Soulfulness, Adaptability, Respect, and Integrity—are the pillars of its success. These values guide every aspect of the business, from product development to customer service. These values have helped the company build a loyal customer base and a strong reputation in the market.

A Vision for a Healthier Future

The Pansari Group’s vision is to lead a health-centric food products company for home cooking in North India. The mission is to create customer delight through safe, healthy, and nutritious food cooked at home with ease and joy. 

The company also aims to create a working environment that allows every team member to unlock their true potential and grow with the company. With over 700 metric tonnes of production capacity per day and a network of 729 distributors and 145,527 retailers, the Pansari Group is well on its way to achieving its vision.

Milestones and Achievements

They have achieved numerous milestones over the years. From launching high-quality organic oil under the brand Oreal in 2013 to commencing exports in 2018, the company has continuously evolved. 

The construction of the first mall by Purti Group in 2016 and the installation of windmills in Maharashtra in 2006 are notable achievements. The company’s venture into the education sector in 2009 and the hospitality sector in 2020 further highlight its diverse interests and commitment to growth.

A Legacy of Health and Happiness

The Pansari Group’s journey from a small oil refinery in Kolkata to a leading name in the FMCG industry is a story of perseverance, innovation, and a commitment to health and quality. The company’s products enable customers to lovingly cook meals for a healthier, happier, and longer life. 

As Shammi Agarwal and his team continue to innovate and grow, the Pansari Group’s legacy of health and happiness is set to reach even greater heights.


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Conclusion 

The Pansari Group invites you to join their journey towards health and happiness. With a commitment to quality, innovation, and customer satisfaction, Pansari Group continues to bring healthy, nutritious, and delicious food products to homes across India. 

Explore their range of products and experience the Pansari difference for yourself. Cook with love, eat with joy, and live a healthier life with Pansari Group.


Frequently Asked Questions (FAQs)

What is the main focus of Pansari Group? 

The main focus of Pansari Group is on health-centric food products for home cooking, ranging from edible oils to instant mixes.

Who founded Pansari Group? 

Pansari Group was founded by Late Gokul Chand Ji Agarwal in 1962.

What are the core values of Pansari Group? 

The core values of Pansari Group are Positivity, Accountability, New-age thinking, Soulfulness, Adaptability, Respect, and Integrity.

How has Pansari Group diversified its product range? 

Pansari Group has diversified its product range to include rice, flour, spices, instant mixes, and more, along with launching several new brands like Indimix, Chefys, Mojee, and Pansari Chai.

What is the vision of Pansari Group? 

The vision of Pansari Group is to lead a health-centric food products company for home cooking in North India.

How does Pansari Group ensure the quality of its products? 

Pansari Group ensures the quality of its products by using high-quality ingredients, embracing innovation, and adhering to a strong code of ethics in all dealings.

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