Bollywood star Ranbir Kapoor celebrated his 42nd birthday on September 28, 2024, by officially launching his highly anticipated fashion and lifestyle brand, ARKS. This exciting venture marks a significant milestone in Kapoor’s illustrious career, expanding his influence beyond acting into the world of fashion.
The Birth of ARKS
Fans first learned about Kapoor’s plans for a lifestyle brand during an episode of Nikhil Kamath’s podcast, where he teased his vision for ARKS. Today, that vision has come to life. The official ARKS Instagram account introduced itself with a captivating video featuring Ranbir lying in a picturesque meadow, tracing constellations that ultimately form his brand’s logo. Accompanied by the caption, “Meet the founder. He’s not on social media,” the post has quickly gained traction, attracting over 36,000 followers and accumulating more than 3 million views within hours of posting.
A Star-Studded Launch
The launch has garnered significant attention on social media, with notable figures from the film industry showing their support. Bollywood filmmaker Karan Johar shared the video on his Instagram stories, highlighting Kapoor’s journey from movie star to lifestyle entrepreneur. He wrote, “You’ve seen the movie star magic and the actor excellence… now enter the world of Ranbir’s lifestyle aesthetics.”
Ranbir’s wife, actress Alia Bhatt, also chimed in, sharing her excitement by posting fire emojis and the message “To new beginnings” on her Instagram Story. Additionally, his mother, veteran actor Neetu Kapoor, expressed her pride and happiness, wishing him abundant success with his new brand.
What Makes ARKS Unique
While there was speculation about ARKS being primarily a sneaker brand, Kapoor has clarified that it will encompass a broad range of lifestyle products. The focus will be on essential clothing items, including high-quality T-shirts and jeans, as well as stylish sneakers, which Kapoor has a personal passion for. He aims to create a brand that resonates with both the casual consumer and fashion enthusiasts, ensuring that ARKS stands out in a competitive market.
Kapoor’s commitment to quality and style reflects his understanding of the fashion landscape, having been a sneakerhead for years. He envisions ARKS as a brand that transcends typical celebrity endorsements, aiming to cultivate a genuine connection with customers.
Future Projects and Aspirations
Aside from his entrepreneurial endeavors, Ranbir Kapoor is preparing for his upcoming film Dhoom 4, which is currently in pre-production under the renowned Aditya Chopra. This project promises to maintain Kapoor’s reputation as one of Bollywood’s most versatile actors, adding to his extensive portfolio that includes films like Rockstar, Barfi!, and Brahmastra.
Join the Discussion
As Ranbir Kapoor embarks on this exciting new venture, fans and fashion enthusiasts are left wondering about the brand’s potential impact on the fashion industry. Do you believe ARKS will be a profitable venture in the highly competitive market? Share your thoughts and predictions in the comments below!
