In a world where luxury fashion often feels out of reach, Rental Outfits is setting the rules of accessibility. Founded on October 1, 2021, by Chandni Gupta, this Lucknow-based startup offers a unique solution to a pressing problem—how to make designer outfits and photoshoot-perfect dresses accessible, affordable, and sustainable for women across India.
With over 2500 satisfied customers and a presence in cities like Mumbai, Lucknow, Agra, Kanpur, and Gorakhpur, Rental Outfits is a space where innovation meets purpose.
The Problem: High Costs, Low Accessibility
Luxury fashion has traditionally been reserved for those living in metropolitan cities with deep pockets. Designer gowns, Bollywood-inspired lehengas, and specialty outfits for maternity or pre-wedding shoots often remain inaccessible to women in tier-2 cities, small towns, and rural areas.
But it is more than the cost-concern. The environmental impact of fast fashion has raised questions, for making rentals an eco-friendly alternative. Recognizing this gap, Chandni Gupta built Rental Outfits to address two key issues—affordability and sustainability in the fashion industry.
The Rental Outfits Solution: Fashion for Everyone
Rental Outfits provides customers with:
- Affordable Designer Wear: From glamorous gowns to ethnic lehengas, maternity, and pre-wedding shoot dresses, Rental Outfits offers luxury fashion at a fraction of the purchase price.
- Sustainability: By promoting rentals, the brand significantly reduces waste associated with one-time-use outfits.
- Convenience: Their pan-India delivery ensures that even women in the most remote villages can access designer wear effortlessly.
- Bundled Services: To make special moments even more seamless, Rental Outfits pairs their dresses with photography packages for maternity, pre-wedding, and baby shower shoots.
Additionally, they rent out studio spaces for influencers and photographers, design custom dresses for sale, and offer franchise opportunities to expand their footprint.
The Idea Behind the Initiative
Chandni Gupta, a proud daughter of Lucknow’s Rental Outfits, a startup based on her personal experiences. She saw firsthand how women in smaller towns struggled to find elegant, high-quality outfits for life’s special moments. Her background—a B.Com degree, an MBA in HR and Marketing, and four years of corporate experience—equipped her to tackle these challenges head-on.
Chandni’s entrepreneurial spirit was shaped by her family’s business roots, and her startup is a tribute to her belief that “fashion should empower, not exclude.”
The Numbers Behind the Brand
Rental Outfits operates on a robust B2B, B2C, and D2C model, generating revenue between ₹40–65 lakhs annually. With a valuation of ₹2.5 crore, the company works on meeting the demand for accessible luxury.
Their services extend across a range of offerings:
- Outfit Rentals
- Photography Packages
- Studio Rentals
- Dress Design and Sales
- Collaborations with Influencers
- Franchise Opportunities
Vision for the Future
Chandni Gupta’s vision is to make high-quality designer wear accessible to every woman in India—regardless of her location or economic status. Rental Outfits plans for expansion to more cities with a strong commitment to sustainability.
From empowering women to reducing fashion waste, Rental Outfits is refining the way fashion is experienced in India.
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Conclusion: More Than Just Fashion
Rental Outfits, more than a business, is a platform for dreams, memories, and confidence. Whether it’s a bride in a small village or a model in Mumbai, the company makes sure that every customer feels like a star.
As fashion trends evolve, Rental Outfits is set to lead the way, proving that designer dreams don’t have to come with designer price tags.
Explore the world of accessible fashion at Rental Outfits. Follow them on Instagram for style inspiration and updates: @rental_outfitsindia.
Frequently Asked Questions
1. What is Rental Outfits, and who founded it?
Rental Outfits is a Lucknow-based startup founded by Chandni Gupta on October 1, 2021. The platform provides affordable and sustainable designer outfits for women across India, offering a unique solution to luxury fashion’s accessibility and affordability challenges.
2. What types of outfits and services does Rental Outfits offer?
Rental Outfits provides a wide range of designer wear, including glamorous gowns, Bollywood-inspired lehengas, maternity dresses, and pre-wedding shoot outfits. Additionally, they offer bundled services like photography packages, studio rentals, and custom dress designs, along with franchise opportunities.
3. How does Rental Outfits promote sustainability in fashion?
By encouraging rentals instead of purchases, Rental Outfits reduces waste associated with one-time-use outfits. This eco-friendly approach helps address the environmental concerns of fast fashion, promoting a more sustainable fashion industry.
4. Where does Rental Outfits operate, and how many customers have they served?
Rental Outfits has a presence in cities like Mumbai, Lucknow, Agra, Kanpur, and Gorakhpur, serving over 2,500 satisfied customers. Their pan-India delivery ensures that women, even in remote areas, can access their services.
5. What is Rental Outfits’ vision for the future?
Chandni Gupta envisions making high-quality designer wear accessible to every woman in India, irrespective of location or economic status. The company plans to expand to more cities while maintaining its strong commitment to sustainability and empowering women.
