Startup Stories

Gagan Anand’s Scuzo Ice-O-Magic is India’s First Popsicle Cafe; 100% Natural & Sulphur Free

Scuzo Ice-O-Magic

Make a scenario in your mind as you are walking into a café and watching your popsicle being made right in front of you, freezing within minutes to become a delightful treat. Welcome to Scuzo Ice-O-Magic, India’s first live popsicle concept dessert café. Scuzo is more than just a dessert café; it’s a hub for premium, healthy, and guilt-free sweet treats. 

From gelatos and sorbets to milkshakes and waffles, Scuzo has it all. And the best part? Everything is 100% vegetarian and made from natural ingredients.

From Humble Beginnings to a Flourishing Dessert Empire

Meet Gagan Anand, the visionary behind Scuzo Ice-O-Magic. Gagan’s journey began in Jharkhand, where his love for ice-candy blossomed into a lifelong passion. At 17, he moved to Delhi with just Rs 1200 in his pocket, determined to make a name for himself. His career in the food and beverage industry saw him managing prestigious brands like Pizza Hut and Gloria Jeans, but Gagan had bigger dreams.

The Birth of Scuzo Ice-O-Magic

In 2020, amid the challenges posed by the pandemic, Gagan took a leap of faith and launched Scuzo Ice-O-Magic. His vision was  to create a dessert café that offered live popsicles made with the finest natural ingredients. The idea was a hit. Customers were delighted by the experience of watching their popsicles being made right before their eyes.

Gagan’s dedication to quality and innovation didn’t stop there. He spent months perfecting a popsicle machine that could freeze treats in just 7 to 8 minutes, achieving a temperature of minus 31 degrees. This unique feature set Scuzo apart from other dessert cafés and quickly made it a beloved name in the dessert space.

A Café for Dessert Enthusiasts and Health-Conscious Consumers

Scuzo Ice-O-Magic isn’t just for those with a sweet tooth. It’s a haven for health-conscious consumers as well. All of Scuzo’s desserts are made from 100% natural fruits, sulphur-free sugar, and contain no artificial colors or preservatives. Whether you’re craving a creamy coconut shake or a refreshing sorbet, you can indulge guilt-free knowing that you’re enjoying a healthy treat.

Building a Dessert Empire

Today, Scuzo Ice-O-Magic stands tall with over 30 stores across India, employing more than 140 individuals. The café has become a go-to destination for dessert lovers, offering a wide range of treats, from gelatos and sorbets to waffles and milkshakes. In the last fiscal year, Scuzo boasted a turnover of Rs 8 crores, a proof to its popularity and success.

An Emotional Journey of Perseverance and Passion

Scuzo Ice-O-Magic

Gagan’s journey to success wasn’t easy. It was filled with challenges and obstacles, but his perseverance and passion kept him going. When he started Scuzo, he wanted to create something unique and memorable. The idea of live popsicles came from his childhood memories of enjoying ice-candies. He wanted to bring that joy to others in a new and exciting way.

Gagan and his team work tirelessly to ensure that every dessert is made with the finest ingredients and the utmost care. This dedication has earned Scuzo a loyal customer base and rave reviews.

A Place Where Flavors Come Alive

Scuzo Ice-O-Magic
Scuzo Ice-O-Magic

Walking into a Scuzo café is like stepping into a world of flavors. The vibrant colors of the popsicles, the rich aroma of the gelatos, and the inviting ambiance make it a sensory delight. Customers often find themselves coming back for more, eager to try the new flavors and creations that Scuzo has to offer.


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A Vision for the Future

Gagan’s vision for Scuzo Ice-O-Magic doesn’t stop here. He dreams of expanding the brand globally, bringing the unique experience of live popsicles to dessert lovers around the world. With his unwavering dedication and passion, there’s no doubt that Scuzo will continue to grow and thrive.


Frequently Asked Questions (FAQs)

What makes Scuzo Ice-O-Magic unique? 

Scuzo is India’s first live popsicle concept dessert café, offering treats made right before your eyes. Everything is 100% vegetarian and made from natural ingredients.

Are the desserts at Scuzo healthy? 

Yes, all of Scuzo’s desserts are made from 100% natural fruits, sulphur-free sugar, and contain no artificial colors or preservatives.

What kinds of desserts does Scuzo offer? 

Scuzo offers a wide range of desserts, including gelatos, sorbets, milkshakes, waffles, sundaes, and more.

How many Scuzo stores are there in India? 

There are currently over 30 Scuzo storeFrequently Asked Questions (FAQs)s across India.

Who founded Scuzo Ice-O-Magic? 

Scuzo was founded by Gagan Anand in 2020.

What inspired Gagan Anand to start Scuzo? 

Gagan’s love for ice-candy from his childhood and his vision for innovative desserts inspired him to start Scuzo Ice-O-Magic.

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