In a major boost to regional entertainment, Stage, India’s leading regional OTT platform, has secured ₹85 crore in its latest funding round. The funds were raised through a preferential issue backed by a mix of investors, including Blume Ventures, NB Ventures, and prominent angels. This new investment will help Stage OTT Platform expand its offerings and solidify its position in the regional content streaming space.
What is Stage OTT Platform?
Launched in 2019, Stage OTT Platform has made a mark by focusing exclusively on hyperlocal and regional content. It currently caters to regional languages like Haryanvi and Rajasthani and plans to add more languages soon. The platform fills a unique gap in India’s OTT market by providing vernacular entertainment, which has traditionally been underserved.
Why This Funding Matters?
With the rise of digital consumption in India, there is a growing demand for local-language content. Stage’s unique approach to regional storytelling has resonated with a vast audience, driving significant user growth. The fresh funding will be used to:
- Expand Content Library: Develop more regional shows, movies, and original series.
- Technology Upgrade: Enhance user experience with better streaming capabilities.
- Market Expansion: Launch in new regional markets and broaden their linguistic reach.
Impressive Backing
Stage OTT Platform ability to secure this funding reflects investor confidence in the potential of India’s regional OTT market. The funding round saw continued support from Blume Ventures and strategic investment from NB Ventures. This capital infusion highlights how the regional OTT sector is now being recognized as a high-growth segment within the broader digital entertainment industry.
The Road Ahead
The Indian OTT market is projected to reach $5 billion by 2027, with regional content playing a significant role in this expansion. As millions of new users in Tier 2 and Tier 3 cities come online, platforms like Stage are well-positioned to meet the rising demand for vernacular content. The infusion of ₹85 crore will empower Stage to become the go-to platform for hyperlocal entertainment.
Final Take
Stage’s funding success is not just a win for the platform but for India’s cultural diversity. By spotlighting regional languages and stories, Stage is creating a more inclusive digital entertainment landscape. The platform is set to revolutionize the OTT industry, one region at a time.
The stage is now set for Stage to soar higher and bring regional stories to the forefront of India’s digital revolution.
