22nd June 2024- Zomato, the popular food delivery platform, has introduced a new feature allowing users to track the total number of daily orders placed on its platform. After placing an order, customers can now view real-time updates on the day’s order volumes. CEO Deepinder Goyal announced the feature via a post on X, highlighting its interactive nature and providing insights into the company’s daily operations.
The launch of this feature has elicited diverse responses on social media. While some users find it intriguing and engaging, others question its practical utility. Ruchit G Garg, a verified user, expressed skepticism about the feature’s value for end-users, sparking a debate online.
In the competitive landscape of food delivery, Zomato’s move is seen as a strategic effort to enhance user engagement and transparency. This development comes at a time when Zomato’s competitor, Swiggy, reportedly adopts a more conservative approach in the run-up to its IPO, focusing on stability rather than new features.
With Zomato already listed on the stock exchange, the company appears well-positioned to continue innovating and introducing features that resonate with its user base. The reception and usage of the new order tracking feature will likely influence future updates and strategies in the competitive food delivery sector.
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