Whether at home or in the office, from birth to death, every occasion requires a Pandit. But this traditional booking method has become tiresome and difficult. Most of the time, Pandits take job bookings through phone calls, which often leads to disconnections and bookings are not guaranteed.
Also, pandits of all the world’s communities cannot be found on a single platform. To solve these issues, Mr Aniruddha Debnath, an inspiring individual, created 10karma, a platform facilitating easy connection between individuals and pandits. That’s so cool, right? So, what are we waiting for? Let’s quickly delve into knowing more about this amazing platform.
Meet Aniruddha Debnath, A Passionate Entrepreneur
Mr. Aniruddha Debnath, the visionary founder of 10karma, possesses a diverse and enriched background. After obtaining a degree in Commerce from the University of Kalyani, he boosted his skill set by completing software engineering from NIIT (GNIIT).
Mr. Debnath dedicated an impressive 22 years to the corporate world before starting his entrepreneurial journey. In 2019, he turned his creative idea into a reality by establishing 10karma, a platform offering unique services, including digital priesthood, digital puja, and online priest booking in Kolkata.
He did face some challenges in the beginning but overcame all of them with strong willpower and resilience.
His innovative platform, 10karma
10Karma, launched in 2019, is the nation’s first online multilingual and multi-faith priest booking startup from Kolkata.
It connects the ancient traditions with contemporary living. This innovative venture is reshaping the landscape of how individuals connect with Pandits, offering accessibility, reliability and affordability to age-old rituals and ceremonies.
It magically links ancient practices with the demands of modern lifestyles, boosting its position as a transformative force in the regime of online platforms catering to cultural and ritualistic needs.
Aniruddha Debnath’s Transformative Journey with 10karma
Single-handedly, Aniruddha championed the marketing of an entire traditional concept as an online model, earning credibility from priests.
His masterful execution involved showcasing practical applications and emphasizing the tangible benefits of this innovative service.
Undoubtedly, Mr Aniruddha Debnath invested substantial time and effort to make the concept of the “Digital Pujo or Purohit Booking Mechanism” acceptable and easily accessible to people.
Initially, the business didn’t generate significant revenue or attract investors but his continuous dedication and strategic vision prevailed. With the increasing demand for “online priest booking”, not only in Kolkata but also in major cities across the country, the startup is all set to grow to the greatest heights under his leadership.
10karma’s Business model
10karma is a bootstrapped venture where the founder uses his resources to meet the company’s finances instead of looking for investors to raise funds. It adopts a D2C business model, enabling the company to offer its top-notch services directly to consumers. Additionally, it makes revenue through three channels including-
Pre-Booking and Post-Service Fee: Revenue is generated by receiving fees from customers for pre-booking services or post-service charges, ensuring a sustainable income stream linked directly to the provision of services.
Subscription Packages: Special subscription packages are offered to existing users, particularly for Nitya Puja or regular Griha Puja, creating a reliable revenue source.
Subscription Fees from Priests: Priests contribute to revenue generation through monthly, quarterly, or yearly subscription fees.
Customer Fee for Priest Visits: A nominal fee is charged to customers for priest visits at their homes before finalizing a booking.
Company Futuristic Aspirations
The company envisions creating a global market by appointing local individuals. It aims to increase its reach by offering its high-quality ritual services to individuals looking for online help in conducting their traditional customs.
In addition, the dedicated team of professionals aspire to provide Affordable, Timely, Reliable, and Technology-based services. Its puja solutions are customized to the diverse needs and requirements of its clients.
10Karma offers unique solutions
10karma acknowledges two core challenges. First, it is helping in navigating domestic life’s daily disruptions. Their dedicated team offers tailored Puja solutions for individuals facing challenges in their daily lives.
They provide affordable, timely, priest services through web and mobile applications. Also, this unique platform addresses the issue of priests living in poverty due to lower incomes. They empower pandits through specialized training and create consistent opportunities for them by digitizing bookings.
The venture reaching new heights
Since its establishment in 2019, 10karma’s journey has been remarkable, marked by a vision that blends tradition with modernity. The company’s high growth potential is grounded in several key factors that have helped it to make a prominent position in the market.
The platform has established itself as a go-to source for tailored spiritual services. Its expansive service range overcomes a wide spectrum of challenges, ranging from daily domestic life issues to supporting priest’s livelihoods. What makes this 10karma unique, is its adaptation of modern technology into priest services.
In the year 2022, 10karma.com achieved a significant milestone by earning the prestigious title of EMERGING 100 by ABP NETWORK. Adding another feather to its cap, the venture recently received recognition from the Department for Promotion of Industry and Internal Trade (DPIIT).
Some More Stories
In conclusion
10karma has been a successful venture in offering online priest services to numerous households. It is recognized for its unique strategies and facilities, making it a go-to choice among people looking for pooja services.
Its progressive journey is far from being over as they are all set to expand its reach to more and more people. Want to know more about them? What are you waiting for? Go check out their services on their official website.
Frequently Asked Questions (FAQ)
Q1. How does 10karma ensure the authenticity and reliability of the priests available on its platform?
10karma verifies the credentials and experience of each priest before onboarding. It helps in the maintenance of the authenticity of each priest.
Q2. What inspired Mr. Aniruddha Debnath to start this digital platform for traditional rituals and priesthood services?
Mr Aniruddha Debnath started this venture to overcome the challenges of booking priests traditionally. He aimed to bridge the gap between ancient traditions and modern convenience, making priest services easily accessible through digital platforms.
Q3. How does 10karma address the challenge of priests?
10karma addresses priest poverty by offering specialized training and consistent opportunities through digitized bookings.
