Startup Stories

From Rs 80 to Lakhs: How Anjum’s Kitchen Became a Biryani Sensation

Anjum’s Kitchen

Have you ever wondered if it’s possible to build a thriving business from scratch with just a few rupees in your pocket? Naaz Anjum’s journey from a humble beginning with only Rs 80 to earning lakhs per month is a testament to the power of passion, perseverance, and innovation.

Her story not only showcases her entrepreneurial spirit but also serves as an inspiration for many aspiring business owners, particularly homemakers, who dream of making it big.

Anjum’s success in the competitive food industry highlights the incredible potential of starting small and thinking big. Let’s dive into the fascinating story of how Anjum turned her modest investment into a culinary empire known as “Anjum’s Kitchen.”

The Humble Beginnings

Naaz Anjum started her entrepreneurial journey in 2016 with just Rs 80. Inspired by her neighbors and the bachelors in her building, she launched “Anjum’s Kitchen,” one of Hyderabad’s first women-owned cloud kitchens. 

Despite the small initial investment, her passion for cooking and commitment to quality quickly gained her a loyal customer base.

Overcoming Challenges

While the pandemic was a challenging period for many businesses, it presented an opportunity for Anjum. She obtained official permission to continue serving food and introduced new dishes like “Jashn-e-dawat.” Her top-selling item, the “mutton biryani,” became a hit among her customers. 

Daily Operations and Growth

Anjum’s day starts at 4:30 am, reflecting her dedication to her craft. By 2023, she was earning Rs 1 lakh per month and had fulfilled over 20,000 orders. She manages 25-50 orders daily, including large party orders, single-handedly ensuring that every dish meets her high standards.

The Success Factors

Anjum attributes her success to hard work, a focus on quality, and constant innovation. She believes that dedication is crucial for anyone aspiring to start a business. Her story shows how a clear vision and relentless effort can turn a simple idea into a thriving enterprise.

Broader Impact

Anjum’s journey is an inspiration for homemakers and aspiring entrepreneurs. Her ability to attract a diverse clientele, including locals and tourists from various countries, has made “Anjum’s Kitchen” a well-known name. Her story is a beacon of hope for anyone looking to turn their passion into a profitable business.


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An Inspiration for All

Anjum’s impact extends beyond her kitchen. Her story of turning a small investment into a thriving business inspires aspiring entrepreneurs, especially homemakers. Her success mantra—hard work, focus, and constant innovation—serves as a guiding principle for anyone looking to start their own business. Anjum’s Kitchen is a culinary delight with a symbol of resilience and the limitless possibilities of pursuing one’s passion.


Frequently Asked Questions (FAQs)

How did Anjum start her business?

Anjum began her biryani business with just Rs 80. 

What is the name of Anjum’s cloud kitchen?

Anjum’s cloud kitchen is named “Anjum’s Kitchen.

When did Anjum start her business?

Anjum launched her business in 2016.

What is Anjum’s best-selling dish?

The best-selling dish at Anjum’s Kitchen is the “mutton biryani.”

How many orders does Anjum’s Kitchen handle daily?

Anjum’s Kitchen handles between 25 to 50 orders daily, including party orders.

What are the keys to Anjum’s success?

The keys to Anjum’s success include hard work, a strong focus on quality, and constant innovation.

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