Bike Blazer: Know how this 27 YO built a after failing in his first entrepreneurial shot

Let me take you to the real story of the cliche phrase “Failure is the stepping stone to success”. Yes, they proved it. Meet Keshav Rai, the entrepreneur who did just that with his innovative product, Bike Blazer.

Despite facing failures, Keshav’s determination and creativity helped him create a successful startup that offers semi-automatic bike covers. Let’s dive into his story and see how he turned his vision into a reality.

The Early Struggles

Keshav Rai, a 27-year-old with a passion for fixing things, was never academically inclined. This passion led him to pursue engineering. While in college, Keshav would often brainstorm startup ideas with friends, but none took off. His first real attempt at entrepreneurship in 2015, an app-based business, failed despite his father’s support.

The Lightbulb Moment

Determined not to give up, Keshav found inspiration in an unlikely place. After failing in his first venture, he spent days wandering, trying to come up with a new idea. One day, while sitting in a parking lot at the Kaushambi metro station in Delhi, he noticed a man struggling to find something to wipe his bike with. This observation sparked the idea for a semi-automatic bike cover.

The Birth of Bike Blazer

In late 2016, Keshav founded Bike Blazer, aiming to help bike owners keep their bikes dust-free. The product, a water-resistant, semi-automatic bike cover, can be fixed to the vehicle and operated in under 30 seconds. Keshav’s father liked the idea and supported him once again.

Starting small, Keshav manufactured the covers on his house’s terrace. The product’s unique features, like the industrial-grade nylon taffeta fabric and anti-theft lock, set it apart from anything else on the market. Bike Blazer quickly gained popularity, leading to the establishment of two manufacturing units in New Delhi and Ghaziabad.

Overcoming Challenges

Explaining the new product to potential customers was a major hurdle. Changing habits is tough, especially when people are used to wiping their bikes with old cloths. However, through social media promotion and online marketplace listings, Bike Blazer’s popularity grew. The COVID-19 pandemic posed additional challenges, but the company persevered.

Impressive Growth

Starting with an investment of around Rs 2 lakh, Bike Blazer made a turnover of Rs 7 lakh in its first year. By the second year, after extensive online promotion, the turnover jumped to Rs 55 lakh. Today, Bike Blazer sees an annual turnover of Rs 1.3 crore and has sold around 75,000 bike covers.

Some More Stories

The Road Ahead

Keshav plans to expand Bike Blazer’s product line to include similar covers for four-wheelers. His journey highlights the importance of perseverance and innovation. “Execution is the real challenge,” he says. “Ideas can come quickly, but building a business takes years.”

Keshav Rai’s story is proof of the power of resilience and creativity. Despite initial failures, he found success by identifying a unique problem and creating an effective solution. His journey from a struggling entrepreneur to the founder of a thriving business is truly inspiring. If you have an idea, remember that persistence and hard work can turn it into reality. 

Frequently Asked Questions (FAQs)