Startup Stories

Sustainability Champion: Nandan Mall’s Hulladek Recycling is Managing E-Waste in Kolkata

Hulladek (4)

With rapid technological advancement and our insatiable appetite for the latest gadgets has given rise to a pressing concern: electronic waste, or e-waste. As our devices become outdated at an ever-increasing pace, the mountains of discarded phones, tablets, computers, and other electronics are growing exponentially. This surge in e-waste poses serious environmental and health risks, as improperly disposed electronics release toxic chemicals into our soil, water, and air.

In this blog, we’ll explore the burgeoning issue of electronic waste, its impact on our planet and health, and the innovative solutions being pioneered to mitigate this growing problem. Join us as we delve into the complexities of e-waste and discover how we can all play a role in promoting sustainable practices and responsible consumption in our digital age.

Nandan Mall: The Visionary Behind Hulladek Recycling

Born into a family of entrepreneurs, Nandan Mall’s story is a testament to how passion and innovation can create significant environmental impact. At just 23 years old, Nandan founded Hulladek Recycling with a clear vision: to make sustainability a lifestyle, not just a choice. Growing up in Jodhpur, Rajasthan, Nandan was always keenly aware of the environment and the potential of recycling. After completing his education, he decided to make a difference by addressing one of the most pressing issues of our time—electronic waste.


Nandan’s journey was not without challenges. Starting a company at a young age meant learning on the go and overcoming numerous obstacles. However, his determination and belief in his vision kept him going. Today, Hulladek Recycling stands as a beacon of hope in the realm of waste management, diverting over 5 million kilograms of e-waste from landfills each year.

The Birth of Hulladek Recycling: Turning Waste into Wealth

Hulladek Recycling was founded on July 23, 2014, in Kolkata, India. Nandan Mall, the driving force behind the company, aimed to create an infrastructure for the proper disposal and recycling of electronic waste. The company’s unique selling proposition (USP) lies in its comprehensive approach to waste management, which includes waste collection, disposal, and certification services. Hulladek helps producers and brand owners comply with Extended Producer Responsibility (EPR) regulations, ensuring that electronic, plastic, and battery waste is managed sustainably.

The company’s journey began with a simple  idea to transform waste into wealth. By focusing on recycling and raising awareness about the importance of proper waste disposal, Hulladek has made significant strides in the industry.

Nandan’s commitment to his cause is evident in the company’s operations, which span over 20 states in India and include partnerships with prominent organizations like Mondelez International, PepsiCo, Berger Paints, Red Bull India, and Tata Steel.

A Business Model Rooted in Sustainability


Hulladek Recycling operates on both B2B and B2C models, making it accessible to a wide range of clients. The company generates revenue through various channels, including waste collection and channelization, awareness and EPR services fees, CSR projects for corporates, and franchisee and licensing fees. This diversified approach ensures that Hulladek can continue to expand its reach and impact.

One of the key aspects of Hulladek’s business model is its focus on creating an error-free, stakeholder-friendly network for the collection and channelization of electronic, battery, and plastic waste. This meticulous attention to detail has helped the company build a reputation for reliability and efficiency. 

By offering flexible and customized solutions, Hulladek ensures that even small businesses and individual households can participate in sustainable waste management practices.

Revenue and Growth: From Humble Beginnings to Industry Leader


Starting from scratch, Hulladek Recycling has grown into a company with monthly revenues ranging between INR 800,000 to 1,700,000. This impressive growth is a testament to the effectiveness of Hulladek’s strategies and the dedication of its team. By focusing on empathy and expertise, the company has built strong relationships with its clients, ensuring long-term success and sustainability.

Nandan Mall’s vision for Hulladek extends beyond just financial success. He is passionate about making a positive environmental impact and helping other businesses and individuals do the same. This commitment to sustainability is reflected in the company’s innovative solutions and dedication to raising awareness about the importance of recycling.

Vision and Mission: Crafting a Sustainable Future

Hulladek Recycling’s vision is to make sustainability a lifestyle for every individual, corporate, and household. The company aims to establish an error-free, stakeholder-friendly network for the sustainable collection and channelization of electronic, battery, and plastic waste. This ambitious vision is supported by a mission to demystify digital marketing for startups, making it accessible, intuitive, and results-driven.

As Nandan shared in an interview with Karostartup, “We focus on three main problems that startup brands face with their marketing budgets: high costs, heavy retainers, and limited expertise. Our goal is to provide affordable and expert digital marketing services that startups can rely on.” This commitment to solving real-world problems is what sets Hulladek apart from other companies in the industry.

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Beyond Business: Hulladek’s Commitment to Community and Environment

At Hulladek, they are keen on making a real difference in the world. The company’s approach is distinctive, blending creativity with analytics to craft solutions that resonate deeply with its clients. Hulladek doesn’t just react to market changes; it anticipates them, positioning itself as a preferred partner for brands looking to make a lasting impact.

The company’s methodology is rooted in its dedication to understanding the unique narrative of each client. From refining brand identities to orchestrating campaigns that resonate with target audiences, Hulladek is about creating immersive experiences, not just exposure. They are the architects of digital stories, transforming challenges into opportunities for excellence.

Whether you’re a small business or a large corporation, Hulladek Recycling is your partner in creating a sustainable future. By focusing on empathy, expertise, and innovation, Hulladek is helping to transform the waste management industry one step at a time. Ready to make a positive impact? Join the Hulladek revolution today and let’s create a cleaner, greener future together!

Frequently Asked Questions (FAQs)

What is Hulladek Recycling Pvt Ltd? 

Hulladek Recycling is a waste management company based in Kolkata, India, specializing in the collection, disposal, and recycling of electronic, plastic, and battery waste.

How does Hulladek generate revenue? 

It generates revenue through waste collection and channelization, awareness and EPR services fees, CSR projects for corporates, and franchisee and licensing fees.

Who founded Hulladek Recycling? 

Hulladek Recycling was founded by Nandan Mall, who established the company at the age of 23 with a vision to transform waste into wealth and promote sustainable waste management practices.

What sets Hulladek apart from other waste management companies? 

The focus on sustainability, comprehensive waste management services, and dedication to raising awareness about recycling sets it apart from other companies in the industry.

Who are the target users of Hulladek’s services? 

Hulladek’s services are targeted at producers and brand owners of electronic, plastic, and battery waste, as well as individual households and businesses looking for sustainable waste management solutions.


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