Reignite Passion: Steamy Secrets to Enjoy Intimacy in Your Relationship with Nooky, Loved by 1,30,000 Consumers

Every 25 out of 100 men in India face issues related to intimacy and struggle with it, unable to talk about the problems.

It is often easier said than done, to want to restore intimacy in a relationship amidst the day to day activities. With busy schedules, work pressures, and the constant juggling of responsibilities, many couples find themselves struggling to maintain that special connection. 

Unfortunately, sexual wellness often remains a low priority, despite its profound impact on our mental and physical well-being. As more people recognize the importance of intimacy, there’s been a shift towards looking for natural ways to reignite the spark in their relationships. 

This is where Nooky, a brand founded by Dr. Rekha Lohkna and Saurabh Tyagi, steps in, offering a solution that blends the power of ancient herbal remedies with the pleasure of dark chocolate, helping couples reconnect in a meaningful way.

A Natural Solution to Rekindle Connection

For millennials, particularly those in their mid-30s, intimacy can often feel like it’s slipping away amidst the hustle of work, family responsibilities, and everyday life. 

The idea for Nooky was born after Dr.Rekha and Saurabh engaged in conversations with countless people who expressed a desire for more natural, enjoyable ways to improve their intimacy. This insight led them to create Nooky’s flagship product “aphrodisiac chocolate, a delicious treat that’s as beneficial as it is indulgent”. 

Packed with ingredients like Tribulus Terrestris. Ginkgo Biloba, liquorice, theobromine and natural caffeine & The Power of Natural ashwagandha, Nooky’s chocolates are carefully crafted to naturally boost energy, elevate mood, and enhance sexual arousal. 

Dr. Rekha, a renowned dietician and entrepreneur, has long been dedicated to addressing lifestyle disorders such as diabetes, PCOS, and thyroid conditions. Through her leadership at InstaFitness, she has helped over 60,000 clients achieve significant health transformations. 

“People wanted something that didn’t feel like a medication or an invasive solution. We created a chocolate that not only tasted good but helped improve intimacy in a fun, natural way, says Saurabh”.

The Power of Natural Ingredients

Nooky’s chocolates harness the power of natural ingredients, each carefully selected to enhance intimacy and pleasure. Here’s how each ingredient contributes:  

– Tribulus Terrestris: Known to improve libido and support hormonal balance, it’s a natural aid for boosting sexual wellness.  

– Ginkgo Biloba: Enhances blood circulation, which can improve sensitivity & arousal.  

– Liquorice: Helps reduce stress and supports hormonal balance, fostering relaxation & desire.  

– Theobromine: Found in cacao, it acts as a gentle stimulant, improving mood and enhancing energy levels.  

– Natural Caffeine: Provides a subtle energy boost, increasing alertness and stamina.  

Together, these ingredients, along with others like L-citrulline for circulation and Shatavari for libido, create a thoughtfully designed chocolate that not only tastes delicious but also revitalizes intimacy, one indulgent bite at a time.

Standing Out in a Crowded Market

With so many wellness products on the market, it’s easy for something truly unique to get lost in the crowd. But Nooky has made a name for itself by combining two things people love: chocolate and natural aphrodisiacs. 

They are introducing Paan, a refreshing, flavorful experience that’s not just about taste, but about the shared moments that bring couples closer.

In 2022, Dr. Rekha & Saurabh have  expanded their  vision with the launch of InstaEats, offering 12 lifestyle condition specific superfood mix products to simplify and improve nutrition for various health needs.

With the learning from the previous startup InstaFitness and InstaEats , The brand pivoted to focus on sexual wellness, offering a delicious and effective solution that helps couples reconnect while continuously learning & evolving.

Not only that they have also introduced more products which include indulging and fun games for partners.

In just a few months since its launch in February 2024, Nooky has experienced a tenfold increase in revenue, with a Projected Annual Recurring Revenue (ARR) of Rs 18 Cr in FY 2024/25 and a market valuation of Rs 72 crore. 

“It’s been overwhelming, but we know there’s a real need for products that naturally enhance intimacy and wellness,” says Saurabh.

The brand’s chocolates are crafted not just for couples but also for men and women from all genders and sexual orientations. With such a philosophy, it advocates for the comfort in sexuality and sexual wellness of each person regardless of their identity or orientation. 

Dr. Rekha and Saurabh are determined to dismantle the stigma around sexual wellness and are using Nooky as a means to encourage conversations about sex without any shame. 

Couples And Families On The Internet’ paints a similar picture by creating networks enabling appropriate conversations with a podcast, called “Thoda Naughty, Thoda Nice” and social media. 

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A Bright Future Ahead

A reassured, free, and interrelated society that appreciates intimacy as a normal state healthy in all aspects, and devoid of shyness. Thanks to the original concepts in their products, which go hand in hand with bringing people together, Nooky is initiating the change that will enhance relationships even further.

The company is diversifying its products by adding supplements,, and other related products, and intends to expand to regions such as North America, Europe, and some parts of Asia. 

Saurabh shared with Karostartup, “We’re hopeful for what is to come. People’s perception of intimacy and sexual wellbeing has changed and is changing so much. It is the beginning”.

Nooky nurtures a clientele base that is fond of practical and healthy ways of enhancing relationships, thanks to the advancement of innovation, nature-based products, and education they have achieved.

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