Startup Stories

From IT to Strawberry Fields: Nilgiri Man’s Sweet Success in Organic Farming

strawberries

Leaving behind the comfort of a stable IT job, Babu Rajshekar ventured into the world of organic farming, where he struck gold with strawberries. In a remarkable transition from technology to agriculture, Babu turned his passion for plants into a thriving business in the picturesque town of Ooty. His journey is proof of how dedication and innovation can lead to phenomenal success.

The Start of a Sweet Journey

Babu Rajshekar, from a management background, always loved plants and trees. Inspired by his mother’s gardening skills, he decided to take a leap and become a farmer. In 2015, with his father’s support, Babu started growing strawberries organically. He began with 3,000 saplings in a poly house and gradually expanded his farm.

Challenges and Breakthroughs

Babu faced many challenges, especially with soil quality, which had been affected by years of chemical use. He found an untouched plot near Mukurthi National Park with good soil and water. Babu learned everything he could about organic farming and scientific agriculture, experimenting for a year before seeing positive results.

Scientific Farming Methods

Babu combined biodynamics with organic farming, using beneficial bacteria and natural methods to nourish his plants. This scientific approach, though rare in India, helped him grow healthy, high-yield strawberries. He even avoided chemical pesticides by planting bug-repelling plants around his farm.

Growing Success

Babu’s strawberries became popular in Ooty and beyond. He expanded his supply to Chennai and other cities in Tamil Nadu. His farm now has 30,000 plants, producing 10-15 metric tonnes of strawberries. Babu’s dedication to quality and organic methods earned him contracts with confectionery firms, including a project for baby-grade food.

The Man Behind the Farm

Babu’s journey from IT professional to successful farmer is inspiring. His love for plants and commitment to organic farming have paid off. Babu prepares his own manure, jeevamrutham, and continues to innovate in farming. His story shows that with passion and perseverance, one can achieve great success.


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Future Plans

Babu isn’t stopping with strawberries. He plans to expand into growing vegetables and exotic fruits. His drive and vision promise even greater success in the future.


Frequently Asked Questions (FAQs)

Why did Babu quit his IT job?

Babu left his IT career to pursue his passion for plants and organic farming.

What did Babu start his farming journey with?

He began with 3,000 strawberry saplings planted in a polyhouse.

Where is Babu’s farm located?

Babu’s farm is situated near Mukurthi National Park in Ooty.

How many strawberry plants does Babu have now?

He currently manages 30,000 strawberry plants.

What unique farming method does Babu use?

Babu integrates biodynamic practices with organic farming techniques.

What are Babu’s future plans?

He aims to expand his farm to include vegetables and exotic fruits.

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