Research states that wearing comfortable nightwear can significantly improve your sleep quality.
But finding affordable yet stylish options can be a challenge. This is where Snoozeywish steps in, offering budget-friendly nightwear that doesn’t compromise on comfort or style. Let’s learn about the heartwarming story of Snoozeywish, a brand founded by two sisters with a vision to make quality sleepwear accessible to everyone.
Meet the Founders: Sherry and Marrie Sharma
Sherry and Marrie Sharma, sisters with a shared dream, founded Snoozeywish in 2020. Sherry, a skilled video editor, and Marrie, a content writer with an MSc in psychology, combined their talents to create a brand that resonates with comfort and affordability. Their journey is one of determination, resilience, and a deep commitment to making a difference in the sleepwear industry.
Born and raised in Delhi, Sherry and Marrie grew up understanding the value of hard work and creativity. Sherry’s eye for detail and Marrie’s knack for storytelling laid the foundation for Snoozeywish. Together, they envisioned a brand that could offer stylish and affordable nightwear to women from all walks of life.
The Story of Snoozeywish
Snoozeywish started as a small venture with a big heart. The sisters aimed to fill a gap in the market by providing affordable nightwear that didn’t sacrifice quality. They believed that everyone deserved to have comfortable sleepwear, regardless of their budget. With this mission in mind, they launched Snoozeywish on Instagram, quickly gaining a loyal following.
The brand’s unique selling proposition lies in its quirky and trendy prints, making every piece of nightwear a blend of comfort and style. Despite facing initial challenges, including a slow start and the need to establish their own manufacturing, Snoozeywish persevered. Their dedication paid off when a viral Instagram reel catapulted them to processing 150 orders daily.
A Business Model Rooted in Empathy
Snoozeywish operates on a B2C model, directly reaching customers through Instagram orders. This approach allows them to maintain close relationships with their customers and understand their needs better. However, their journey wasn’t without hurdles. After two years of hard work, their Instagram page got banned, forcing them to restart from scratch with a new name, Snoozeywish.
Despite this setback, Sherry and Marrie remained undeterred. They rebuilt their brand, leveraging their experience and resilience. Their ability to adapt and overcome obstacles is a testament to their entrepreneurial spirit and unwavering commitment to their vision.
Growing Revenue and Impact
Snoozeywish’s revenue journey is a story of growth and resilience. Starting from modest beginnings, the brand now generates an impressive 60 lakhs annually. This success is a result of their focus on affordable plus-size nightwear, catering to a niche market that was often overlooked. By offering quality products at reasonable prices, Snoozeywish has managed to create a loyal customer base that appreciates both their affordability and style.
Vision: Affordable Nightwear for All
Snoozeywish envisions a world where stylish and comfortable nightwear is accessible to everyone. They are particularly committed to inclusivity, ensuring that plus-size individuals have access to fashionable and affordable options. Their vision is to redefine the sleepwear industry by merging comfort with fashion, making every customer feel valued and comfortable in their nightwear.
Some More Stories
Overcoming Challenges and Looking Ahead
The journey of Snoozeywish has been marked by both triumphs and challenges. From the initial slow start to the viral success, and then the setback of an Instagram ban, Sherry and Marrie have shown remarkable resilience. They restarted their Instagram presence under a new name, Snoozeywish, and continued to grow their brand with the same passion and dedication.
Their ability to turn challenges into opportunities is what sets Snoozeywish apart. By focusing on their core values and understanding their customers’ needs, they have created a brand that resonates deeply with their audience. As they look to the future, Sherry and Marrie are committed to expanding their reach and continuing to provide affordable nightwear to women everywhere.
From overcoming challenges to creating a loyal customer base, Sherry and Marrie have shown that passion and dedication can turn dreams into reality. If you’re looking for affordable and stylish nightwear that combines comfort and fashion, Snoozeywish is your go-to brand. Join the Snoozeywish family today and experience the difference in quality and affordability!
Frequently asked Questions (FAQs)
What is Snoozeywish?
Snoozeywish is a brand dedicated to providing affordable and stylish nightwear for women. Founded by sisters Sherry and Marrie Sharma, the company focuses on offering budget-friendly sleepwear without compromising on quality.
How does Snoozeywish generate revenue?
Snoozeywish generates revenue through direct orders on Instagram. They offer a range of nightwear products that appeal to women looking for both comfort and style at an affordable price.
Who founded Snoozeywish?
Snoozeywish was founded by Sherry and Marrie Sharma, sisters who combined their skills in video editing and content writing to create a brand that prioritizes affordable and stylish nightwear.
What sets Snoozeywish apart from other brands?
Snoozeywish stands out due to its focus on affordable plus-size nightwear and its commitment to inclusivity. The brand offers trendy prints and comfortable designs, making stylish sleepwear accessible to a broader audience.
Who are the target users of Snoozeywish?
The target users of Snoozeywish are women looking for affordable and stylish nightwear, particularly those who need plus-size options. The brand caters to a wide audience by offering quality sleepwear at reasonable prices.
What is the vision of Snoozeywish?
Snoozeywish envisions a world where affordable and stylish nightwear is accessible to everyone. The brand aims to redefine the sleepwear industry by providing inclusive and budget-friendly options, ensuring that every customer can enjoy a restful night’s sleep in trendy attire.
