Are you a brand aiming to enhance your product sampling strategy? Confused about how to effectively execute sampling campaigns for your FMCG products?
Look no further! FreeStand, founded by a trio of dynamic entrepreneurs – Sneh, Konark, and Kavach, is here to address all your sampling problems.
This article takes you on a journey through the inception, vision, services, and achievements of FreeStand, offering a comprehensive guide to everything you need to know about this revolutionary startup. So, let’s dive into the fascinating world of FreeStand and explore how they are transforming the landscape of product sampling for FMCG brands.
The Birth of FreeStand
Meet the minds behind FreeStand – a trio of college friends turned entrepreneurs, Sneh, Konark, and Kavach. Each armed with unique experiences from startups during their college years, they joined forces to tackle a prevalent issue in the FMCG industry.
Graduating from Lady Shri Ram College, Lady Shri Ram College, and MAIT respectively, the founders initially dreamed of launching a juice brand. Taste was the key, and they quickly realized that conveying this to customers required effective sampling. However, the broken state of sampling processes in the market prompted a pivot. Thus, FreeStand was born in June 2017.
Funding the Vision
With a vision to make sampling execution reliable for FMCG brands, FreeStand raised a commendable 4 crores. Their B2B business model revolves around catering to FMCG brands, helping them conduct seamless and effective product sampling campaigns.
Solving FMCG Sampling Woes
FreeStand addresses critical challenges faced by FMCG brands in their sampling campaigns. From discovering the right vendors/channels, ensuring samples reach the right customers, to measuring the impact accurately, FreeStand provides a comprehensive solution.
The FreeStand Journey
Over the past four years, FreeStand has collaborated with over 50 brands, delivering a staggering 1.5 million+ samples across the country. Notable clients include Hindustan Unilever, Reckitt Benckiser, Nestle, Nivea, and L’Oreal. Backed by Sucseed Innovation, IIM Calcutta Innovation Park, and Faad Network, FreeStand has also participated in esteemed programs like Google for Startups Accelerator 2022 and ISB’s I-Venture Program.
Innovative Setup for Seamless Campaigns
Setting up a sampling campaign with FreeStand is a breeze – a few clicks and you’re ready to curate your campaign from the comfort of your chair. From targeting and inventory control to approvals and delivery, everything is streamlined on their user-friendly dashboard.
Interactive Interaction with Chatbots
Engaging with customers is made easy with FreeStand’s chatbot feature. Compose flows that guide authentic conversations, maintaining control over automated conversational flows – from sampling to conversational commerce and beyond.
Efficient Delivery with Real-Time Updates
FreeStand ensures seamless and transparent delivery with zero pilferage and 100% control. With features like warehousing, inventory management, and last-mile delivery, users get real-time updates on the dashboard. Integration with delivery partners, or using FreeStand’s partners, is made simple.
Data-Driven Feedback for Informed Decisions
Post-campaign, FreeStand provides organic feedback that speaks data. They value the effort brands put into reaching their target consumer segments, molding product features right. With data-driven organic feedback, brands can make informed decisions in their pursuit of product-market fit.
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Join the Sampling Revolution with FreeStand
FreeStand stands as a testament to innovation in the FMCG industry, transforming the way brands approach product sampling.
Whether you’re a startup or an established brand, FreeStand invites you to join the sampling revolution. Check out their website here for more information and kickstart your journey towards reliable and impactful product sampling campaigns. Don’t miss the chance to revolutionize how your audience experiences your products!
Frequently Asked Questions (FAQs)
How does FreeStand make revenue?
FreeStand generates revenue by offering its services to FMCG brands conducting product sampling campaigns.
What problems does FreeStand solve for FMCG brands?
FreeStand addresses challenges in the product sampling process, including discovery of the right channels, auditing to ensure samples reach the right customers, and measuring the impact accurately.
Can international brands benefit from FreeStand’s services?
Yes, FreeStand has a global presence and welcomes international FMCG brands to leverage their reliable sampling execution services.
