Lays, Diamond Chips, Kurkure, and Doritos are some of the very famous chips-selling brands. Everyone enjoys eating these snacks. But have you ever wondered how much oil and maida goes into its making? In contrast, PopBite is a brand selling non-fried dosa chips.
Yes, you heard it right, dosa chips! That sounds so exciting, right? Want to know more about them? Don’t worry; this article consists of all the necessary details of Pop Bite, its vision, mission, future goals, overall journey and much more.
Everything about Pop Bite
PopBite, launched in 2023, is the World’s First and Largest Dosa Chips Manufacturing Company. These dosa chips are crafted With 5 Super Grains, offering high protein and good dietary fiber. They are trans-fat-free, cooked in rice bran oil and a non-fried, ready-to-eat healthy option. Popbite dosa chips are available in six different flavors – Original Style, Oil Free, Panipuri, Tomato, Cheese and Peri Peri.
It has fully automated patented technology, and state-of-the-art food manufacturing facilities at Chikhli, Gujarat, India. The company motto is to make high-quality snacks from 100% healthy ingredients. They believe that their products should be not only tasty but also nutritious and good for people.
The origin of this innovative Idea
The company came up with this revolutionary product after they noticed that Indians love dosa and are always on the lookout for healthier alternatives. After years of research and development, Pop Bite was able to come up with the best-selling product–Dosa chips.
With flavors almost as rich as their history, they have a delicious flavor guaranteed to bring a smile to a customer’s face. PopBite seeks to create a benchmark in the branded snack food category by delivering innovative products to the Global consumer.
Meet the Duo behind PopBite
Chirag Patel, along with co-founder Vishal Patel, established this wholesome venture. Chirag, the Founder and CEO of PopBite, is an entrepreneur with over 15 years of experience in business regimes. In addition, he has 5 years of experience in the food industry. He also exhibits exceptional expertise in Sales and Marketing, Manufacturing Operations, Production Management and Supply Chain Management.
Vishal Patel, the Co-Founder and COO of the company, is an entrepreneur with over 8 years of experience in the Food Industry. He also possesses expert skills in expertise in Marketing and Branding, Sales and Distribution. Departments.
Business model
Pop Bite is a bootstrapped venture. The team utilizes its resources to meet the company’s finances instead of looking for investors to raise funds. The venture works on a dual model, incorporating B2B (business-to-business) and D2C (direct-to-consumer) business models.
In addition, it makes money through its distribution and retail chain networks. It makes an incredible revenue worth Rs 2 crore on an annual basis.
Futuristic Aspirations
PopBite envisions expanding product availability to over 50,000 outlets and more than 4000 modern trade chains. Additionally, the dedicated team aims to improve its distribution network and sales department. They aspire to increase their product reach, even on a global platform. To fulfill these objectives, the entire team is working extremely hard and working day and night to offer the best quality products to consumers.
Offers Healthy Snacks at Affordable Prices
PopBite provides snacks catering for everyone, from children to adults. It offers a variety of flavors and textures to suit different tastes.These chips are healthy, ready-to-eat instant snacks with high-quality ingredients.
The company ensures the maintenance of top-tier quality throughout the production process. Pop Bite offers healthy snacks at affordable prices for all consumers to enjoy. As a new product category, its products offer an ROI for retailers, distributors, and the sales team, making it easier to gain entry into the distribution and retail chain.
Its journey so far
PopBite’s journey has been incredible so far. It is a new product category, thus giving an edge to the company in this competitive market. Its dosa chips are appreciated by everyone who consumes them as they enjoy the unique taste, flavor and crunch of these healthy snacks. In a short period, they have made a prominent place in the food and snacks industry. All the success of the company has been possible because of the team’s strong commitment towards making the brand no.1 in the country. Their progressive journey is far from over as the company is all set to expand its reach by catering to the demands of numerous customers.
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Summing Up
Pop Bite has been a successful venture in offering delectable healthy snacks to consumers. They are known for their unique taste, crunch and different flavors. From kids to adults, everyone is enjoying this innovative snack. So what are you thinking? Go and check out the snacks offered by the company and enjoy them with a cup of hot chai or coffee, you will love it!
This is the link to their official website and shop their products right now.
Frequently Asked Questions (FAQs)
Q1. Who is the founder of Pop Bite?
Chirag Patel, along with co-founder Vishal Patel established this innovative venture.
Q2. When and where was Pop Bite founded?
It was founded in 2023 in Gujarat.
Q3. What business model is adopted by the company?
Pop Bite adopts a dual business model, incorporating B2B and D2C channels.
